Shakespeare, the Marketeer

For a long time, people have believed that writing and marketing are two different entities.

Marketing is the art of selling stuff to people. And writing —  well writing is just bleeding.

But we’ve also seen great writers shine as great marketeers too. And who else should I point out than the beloved Shakespeare himself? (or herself?!)

We know Shakespeare was a good writer. We also know — but don’t accept it — that he was one of the greatest marketeers in history.

I’m not exaggerating.

People have said for ages that good content sells itself. But people have said that for ages without realizing what it meant.

Shakespeare’s plays and sonnets became successful because they were good. But good as in, not with perfect grammar and flawless sentence structure. Shakespeare didn’t care for grammar rules; he took the license and brandished it with such fierceness in the face of the literary world. He violated every rule in the grammar book. He wrote dialogues in poetry, and invented words to suit his personal situations.

He played with spelling, he altered rules, he teased restrictions — but his works were good. And the state approved of them.

So how did Shakespeare manage to sell his “faulty” works to such a well-educated state — to what we now call the golden age of Literature?

Shakespeare cared naught for the templates. It didn’t matter what the rule book said, because he didn’t write for the rule book.

Shakespeare wrote for the people.

He wrote for the poor people, for the uneducated, for the drunk, for the sober, for men drunk with love and for the women behind tapestries.

And he wrote about people. He wrote about envious kings, doubtful husbands, about runaway lovers, of boy kings and tomboys.

Shakespeare wrote for the people.

His works spoke about being human. He created vulnerable stories, he spoke about the things that are in our minds all day. He spoke about sex, about money, about greed and passion. He spoke to our souls, to our inner most feelings. His words resonated with us, and we related to them.

And that’s why Shakespeare sparks excitement in us. And that’s why, even centuries later, you have to spend more than a handful to get your hands on Shakespeare’s works. If that doesn’t make him one of the greatest marketeers in history, I don’t know what does.