All in good time

“He wandered away in wonderment, pondering awondering…”

“Oh, that’s tacky. Writing like that will get you no where—shows how desperate you are to establish yourself as a writer. Don’t do that. Just be cool.

Huh?

Unable to decipher the critic’s reasoning, Julia observed the writer’s crestfallen face from a distance. She was perplexed. The sentence sounded fine to her, even ambitious with the coining of a new term. Writers always took the poetic license—it was their nature.

“Write the way people speak. Be natural.” Came the critic’s afterthought.

Ah! The times they’re a changing, realised the time traveller.

Story of my journey

My first and only time in the US, everything caught my eye. And everything that caught my eye made me catch my breath. The largeness of it all left me gaping and wondering, looking up at towering structures and gulping down amazement. It was like living in a movie—with a dramatic, exaggerative story.

San Francisco

What’s the point of seasonal campaigns?

It’s rather an important day in the world of marketing. Major brands across the world convene months of planning and hard work while smaller brands collate rushed last-minute efforts to make a splash. The reason? Today is International Women’s Day.

Although most of the world is unaware of the importance of this specific day, India—where I live—is outspoken and even unashamed in promoting it. Of course, it’s convenient that it falls right within the much bigger topic of trend: Women’s History Month.

Workplaces, media outlets, social media channels are all sharing the spirit of encouraging and empowering women. And because most brands that do so, do so only to news jack and ride the trending wave, the hoopla often seems fake to me. As a result, those who’re sincere get bogged down by bright and flashy banners on social media that slap a woman’s face on it to gain viral status. As someone working in online marketing myself, I see a company’s desire for branding attention. As a passive internet observer, however, I find it annoying and futile to spend so much time and energy into one day.

No point of doing it just for the sake of doing it.

Regardless of my personal beliefs, though, brands will advocate women. Not that it’s wrong, but it feels so wrong to do it just for today rather than any other day.

It’s like the Me Too movement. Every waking day was painful as I saw revelations from so many folk I’d appreciated in the past. People for whom I wasted my time in theatres or on movie marathons were all abusers.

That’s when I realised how petty and insignificant those movies are. But that was all. About five months down the road now, not many care as much as they did then. They’ve moved on. Nothing about the Me Too movement or the cases against the celebrities came up in the Oscars. Everyone spoke to each other and of each other with fondness and compassion—where’s the fierce determination that had broken the internet a few months ago?

Poof.

Every trend has its end. Women’s issues, empowerment, girls’ education are all great topics to pursue. If only we pursue them instead of just perusing them.

Thrill seeker

It was so typical of her that it surprised no one. Her parents wouldn’t worry much either and her teachers decided to hold off telling them until she returned.

Because she always did.

Merlyn took pride in projecting herself as such—unashamed, unapologetic, and uninterested in socialising. Her unconventional preferences singled her out amongst contemporaries. No one knew what went on inside her head, but they knew she’d run away on her own during every class picnic.

Hours later, with twigs in her hair and mud on her clothes, Merlyn came back from an adventure her friends only read about.