Memories

There was nothing else left to do. Marhsa had spent the weekend catching up on her reading, work emails, and calls. Those were easy. She had dawdled to avoid the dreaded task: cleaning up the attic.

It’d accumulated more dust and memories than she wanted to rekindle. As if looking into a different life, she rummaged around with growing queasiness. If only she could forget.

Coloured pencils and glitter paper greeted her. In faded yellow, pink, red, and green, as a long-gone rainbow, were her daughter’s handcrafts. Where the pot of gold should’ve been was the pall of the six-year-old.

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On creativity

Creativity isn’t a solo job. Think about it—writers, painters, sculptors, chefs, card makers, weavers, and craft makers all fall into the small business category. They’re all creatives at heart, and by job, trying to earn through their craft. Regardless of how alone they are in making their craft, when it comes to doing anything with what they make—refining it, marketing it, distributing it, and selling it, they need partnerships. They need others who can think in the same creative manner so they can do their part in the process.

And so, while a writer creates the first draft of their next greatest creative piece, an editor or a proof reader guides them through to the next draft. And during that process, they brainstorm, discuss variations, consider alternative titles, and work together to create the perfect piece of copy. Writing a book is no solo job.

Once the piece takes shape comes marketing and distribution. Think of a painting for example—the artist is proud of it, their teacher and mentor is satisfied, and they even got a few ideas and compliments from their contemporaries. The next step would be to promote it so more people can appreciate it. That’s no solo job either.

As for the marketing, distribution, and sales teams, they can’t work in traditional methods. If they’re to market, distribute, and sell a creative piece of work, they need to conceptualise newer, innovative ways to do their job. That takes a lot of creativity. A bottle of Coca Cola is just an unhealthy beverage. But by relating it to happiness, to sharing, to being wanted and accepted, the company’s writers, designers, marketers, and distributors all contributed their share of creativity. And they did it together.

Without the designer and copywriter collaborating with each other, a print ad wouldn’t have perfect alignment.

Without the copywriter and editorial teams collaborating, the ad copy wouldn’t ring as great as it could.

Without the sales and marketing teams collaborating, Coca Cola wouldn’t exist today as we know it.

Creativity isn’t a solo job. A multi-national conglomerate or an indie seller, to create anything worthwhile, everyone needs another’s streak of creativity.

Books be like

An exciting start,

dragging, then tumbling to close

a story’s story

The other side

If only her life was as great as Kate’s.

They’d been high school friends, and while Kate’s established father had landed her a job in a conglomerate, Pam’s carpenter father could do no such thing.

“Congratulations!” Pam cried as they met fifteen years later. She was a school teacher and Kate—well, she had a career colleagues, neighbours, and even friends were jealous of. A seven-figure salary, a comfortable house, another new car—it was everything Pam had dreamt of.

Kate said nothing. Under her father’s constant shadow, she couldn’t even treat her friend for dinner without her father’s approval.

The unusual

It’s not uncommon to see thousands of aircrafts at an airport. It is however, quite unusual when these aircrafts are inside, rather than outside. An interesting sight at the SeaTac International Airport, this aircraft hovered about, as if ready for take off. It’s a beautiful work of craft, outlining precise details of an airplane. If you’re ever in the building, I’d recommend you check it out.

SeaTac