I’m not what you’d call a frequent flyer, but I’ve had a decent share of airport walks and reconstituted airline oxygen. And I’m no stranger to weird neighbours, pesky kids, and smelly socks.

Remember when the person seated behind you jabbed their TV monitor so hard that it disrupted your sleep?

I do.

Or when the person next to you is watching such an inappropriate movie that you want to curl up and look away?

Yes.

Well, these are the little things that create big impacts. That’s why I loved what I saw on my recent Alaska Air flight.

And of all the airlines I’ve travelled on, Alaska Air stands a class apart. And it’s not just because some of their domestic flights offer complimentary beer. They prioritise passenger comfort—even their crew uniforms are casual and comfortable.

The first time I only booked on Alaska, it was because the other budget airline I was leaning towards increased prices just before I purchased. I had to forego my preference at the last minute and settle for Alaska. But hey—free Biscoff and beer—what a lucky scenario!