Discovering

Dog-eared in each page

happy, anxious, sad, sorry

a new emotion

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Books be like

An exciting start,

dragging, then tumbling to close

a story’s story

The writing prompt

’Twas a bleak evening. Unwarranted rains lashed against the window while Narnia deleted the clump of text on her screen—her feeble efforts at writing an article.

It’d been a while since she’d strung one sentence to another, in perfect coherence, forging each paragraph as worthy as the next one. All established writers face this, she assured herself. Except that her first publication was still due.

As she crumped the metaphorical piece of paper that held her desperate story, she stumbled upon something rather uncanny.

In retrospect, that was her impetus to publish her first novel, and many subsequent ones.


A tribute to The Daily Post. It meant a lot to me.

Evolution of a copywriter

All the world’s a stage
And all the men and women corporate players
They have their exits and their entrances
And one copywriter in their time plays many parts,
Their acts being many stages. At first, landing page writer,
Whining and sucking up to search engine’s demands.
Then the musing copywriter, with a wonder
And unsure morning face, creeping like snail
battling the block. And then the reviewer,
Sighing like furnace, with a woeful look
of enduring unendearing copy. Then a soldier,
The editor—full of strange rules, wired like a DJ,
Unperturbed, irritable, excited all in quick succession,
Seeking the bubble reputation
Even in the manager’s good books. And then a senior,
In fair round belly with experience underneath,
With eyes bloodshot trying shoes of formal cut,
Full of wise wit and modern puns;
And so they play their part. The sixth age shifts
Into the lean and pushback chair,
With spectacles on nose and munchies on side;
The youthful curiosity well satisfied, in a world growing
bigger than ad copy, evolving into testing,
Turning toward marketing, managing social
media and listening. Last scene of all,
That topples this strange eventful history,
Is second copywriting and mere simplicity,
Sans typos, sans click-baits, sans vanity metrics—well, almost.


It’s been almost five years since I started working as a copywriter. And during that period, I’ve had to play many different roles within my team. I was wondering how a copywriter is also a content marketer, a social media manager, advertising writer, script writer, technical writer, creative writer, and so much more, when I remembered one of my all-time favourite poems. The connection seemed only too obvious.

Hey, universe… A little help?

“And, when you want something, all the universe conspires in helping you to achieve it.”

Does it, though?

When I read The Alchemist years ago, this particular quote stood out to me more than any other. It wasn’t just me, everyone spoke about Paulo Coelho’s declaration that the universe accommodates the dreamer. It was aspirational, and it led me to believe in myself a little more than I did before.

That was years ago.

As I grew up and dreamt of bigger and more worthy goals, I realised that the universe was far from helping me. It started to seem as if the universe was going out of its way to prevent me from reaching my heart’s desire. Every task turned sour. Every day, and every want became painful to swallow. I started channelling my anger and frustration at Coelho for stuffing my head with false promises when none of his claims worked for me. Not that I failed in all of my endeavours, but the process of achieving them often seemed like sheer luck or extensive effort. None of my successes came easy, and by the time I completed a tiny goal I was too tired even to celebrate. And for that I pitied myself and hated everyone else. Jealously crept through me as my colleagues and acquaintances succeeded without expending even half of my efforts. It infuriated me that they had life the easy way when I—who craved for it more than they did—struggled to stay afloat.

It was unfair.

Here I am stringing bits and pieces to capture the bigger picture while the undeserving got all the opportunity I should have.

I’m ashamed now, But I was so jealous then.

I still believe in Paulo Coelho’s aspirational words, but instead of trusting them in a blind way, I take them with a grain of salt.

I’ve realised that sometimes the universe tests us, torments us, and taunts us to see how much we want what we want. Sure, some people might not face challenges, but it’s the challenges and the way we meet them that determine how deserving we are. More often than not, we give up even before we face those challenges.

I’ve wanted to give up so many times—I’d considered all the negativity as a sign for me to stop trying. As if all the hurdles in the path towards my goal are omens telling me I shouldn’t pursue my goals.

And I think that’s where most of us fall behind. We get so close to achieving our goals, after striving for years, and as we encounter one more step back, we decide to step back altogether.

But if we hang on, persevere despite all the world telling us not to, the universe just might turn in our favour. It won’t happen in an instant, and it may not happen for a long time, but some time the horizon will come.