Tag: story

Normal

Henry had a perfectly fine life.

In the small river town of Carr, home to no more than 200 people, he was the only person who travelled twenty minutes to work. He was the executive accountant for a law firm in the city. And no one in his town knew anything more about what he did. He didn’t mind.

Every morning, he’d catch the same 6:55 bus that dropped him off in front of his office. And at 4:30 every evening, he’d get off at the same stop outside the cafe, enjoy a good natured conversation with anyone in the vicinity, and walk home with a cup of black coffee.

It was his thing. It was his routine.

Every Friday, he’d show up at the supermarket where he’d always say hello to everyone. He’d get a bottle of wine, wave cheerily at the casher, and head back home.

That was Henry. Mysterious and nice to be around.

“It’s unfortunate he died.”

“They say it was a heart attack.”

The whole town whispered condolences at his funeral. He didn’t have any relatives that they knew of, and Henry’s employer in the city didn’t either. So the town mayor had taken it upon himself to organise the ceremony.

No one would miss Henry, of course. He was a simple, exotic young fellow who lived and then died without a fuss.

But when he didn’t show up the next few days, the swans and squirrels knew something was amiss. Henry had never missed a walk by the lake before.

Tell me a story

“Oh, I thought you’d forgotten!”

“How can I, mom? I just got 20 per cent off of bread on Mother’s Day sale.”

My mother thought I’d forgotten about Mother’s Day because I didn’t wish her on Sunday. It came up when I mentioned it, with the flyaway tone it deserves, in a conversation two days later.

Every street corner has a flyer or a billboard reminding us about this celebratory day. Everywhere I look, there’re roses and pinkish red ribbons cajoling people to splurge, guilting them into buying things their mothers may never even enjoy.

But that’s just the tradition of Mother’s Day. Each year during this time, storefronts and in-stores promote maternity, maternal thankfulness, love, and forever gratitude.

What a story, huh?

Storytelling is now an unmistakeable chapter in marketing books. Almost every marketer I know understands its value, speaks about it, and in public forums vouches for it. But this “trend” came about only in the last three to five years. Before that, no one spoke as much about the great tactic that’s storytelling and its role in marketing and sales.

And yet, for years, we’ve been falling prey to some of the most wonderful storytelling the retail industry has ever divulged.

Yes, I’m saying Mother’s Day is a story. And a well-said one too.

In most of Asia, children live with their parents until they get married or go off to work in a different city. However, in most of the western world, children move out of their parents’ far sooner—sometimes as early as fifteen years. That is an excellent market for the Mother’s Day story. You know how it goes: the child takes one day off from their personal life to meet with their mother, praise her, thank her, and show her how much they love her. It’s the perfect story—with the right blend of care- and guilt-inducing narrative, the story can survive generations, as we see it has. The best part? As the Asian culture adapted to westernisation, more Asian children experience it too.

In a sense, the grand narrative of being there for your mother, at least one day of the year, has become such a relatable matter for so many of us that we give in to without second thoughts.

With today’s tech growth, we don’t need one day of the year to bond with our mother. Heck, I moved to Australia a month ago, and I still call my mom twice every day. I don’t always want to—when you’re talking to your mom that often, you run out of things to talk about much sooner than you’d imagine—but I still make time to call her. She would freak out otherwise, but it’s also a nice way to acknowledge her and what she means to me.

I’m not the only one either. A lot of people I know have regular interactions with their parents. But even they follow Mother’s Day ritual because it’s just so baked into our minds, and—gosh what would people think about them if they don’t?

That’s how compelling this story is. It’s so haunting that you can’t get away from it without going through with it. And like a vicious cycle, as people fuelled the tradition every year, we’ve ended up with a generation of mothers who’re accustomed to expecting the $100 wine bottle (which they know was on sale for $89.95) as proof of their children’s love.

As a marketer, I appreciate the mastery of the storytelling. But as a child, it just makes me a monster who’s so obsessed with work that she couldn’t even send her mother a card on Mother’s Day.

Oh, well.

Maternal instinct

What no parent should ever do
Mrs Tibbins did to her offspring

when still young and tender
its skin moist, palms closed
and beetle eyes full of wonder
the mother left her child alone

wandered away from home
in place of nurturing care
suffering a blow after blow
from the unkind world over

alone, helpless, and smelly it grew
seeking friendships in dirty pubs
scouring meals in garbage cans
and letting time live its course

years later, like mother the child
when was its turn to be a mother
did what no parent should ever do
and cast away its child, letting it go

for who could change the nature
of cats abandoning their kittens?

Good day

“Have a good day” the little girl chirped as she left the counter slurping her large iced coffee. She’d smiled as she said it. As if she’d meant it.

Pfft, Jeremy thought to himself. It was only midday, and he’s had thousands of people wishing him a good day already. It no longer felt sincere—most people wouldn’t even look him in the eye. They’d bring their haul tapping their card on the counter while waiting for him to finish billing. And as soon as the machine’s ready for their card, they’d swipe it and out without so much as a second glance at him. Then waving off their receipt, “good day” they’d mutter before pulling out their phone and exiting the store.

He’d been the cashier at the gas station for seven years now. Ever since the nasty divorce, he’d been trying to find alternative ways to support himself. Although his pension covered the basics, his severed leg needed additional medication and constant care.

It didn’t matter whether the girl meant it or not. As long as he had the job, it was a good day for him.

Inspiration

Hear me out, a writer I am
with clues none whatsoever
in an investigation of tales
for when inspiration strikes
it strikes hard as a storm
hurling thoughts all amok
swirling in my own mind
scenarios for a scenic event
of monologues and dialogues
and a criminal plot twist
so moving the loveable crime
with a perfect metaphor
some puns and clever idioms
never one to miss a rhetoric
a character arc so gullible
worthy of a Clooney cameo
whirling on as a tornado
a tale possessing my being
from start to almost the end
a narrative spread as jam
and so smiling I ink my pen
ambitious to impact the world
to tell a story to the masses
of the man who beats them all
letting the first drop drip
I watch mute, feeling destitute
sensing the tornado move
from the edge to the eye
oh, what sudden change
a severe calm in my mind
the once-swirling thoughts
once wailing, now silenced
as the second drop drips
I wait in patience still
alas, the mind’s wiped off
thoughts gone with the wind
blown away just as it’d come
in a flurry—inspiration tornado