Tag: writing

The writing prompt

’Twas a bleak evening. Unwarranted rains lashed against the window while Narnia deleted the clump of text on her screen—her feeble efforts at writing an article.

It’d been a while since she’d strung one sentence to another, in perfect coherence, forging each paragraph as worthy as the next one. All established writers face this, she assured herself. Except that her first publication was still due.

As she crumped the metaphorical piece of paper that held her desperate story, she stumbled upon something rather uncanny.

In retrospect, that was her impetus to publish her first novel, and many subsequent ones.

A tribute to The Daily Post. It meant a lot to me.

Evolution of a copywriter

All the world’s a stage
And all the men and women corporate players
They have their exits and their entrances
And one copywriter in their time plays many parts,
Their acts being many stages. At first, landing page writer,
Whining and sucking up to search engine’s demands.
Then the musing copywriter, with a wonder
And unsure morning face, creeping like snail
battling the block. And then the reviewer,
Sighing like furnace, with a woeful look
of enduring unendearing copy. Then a soldier,
The editor—full of strange rules, wired like a DJ,
Unperturbed, irritable, excited all in quick succession,
Seeking the bubble reputation
Even in the manager’s good books. And then a senior,
In fair round belly with experience underneath,
With eyes bloodshot trying shoes of formal cut,
Full of wise wit and modern puns;
And so they play their part. The sixth age shifts
Into the lean and pushback chair,
With spectacles on nose and munchies on side;
The youthful curiosity well satisfied, in a world growing
bigger than ad copy, evolving into testing,
Turning toward marketing, managing social
media and listening. Last scene of all,
That topples this strange eventful history,
Is second copywriting and mere simplicity,
Sans typos, sans click-baits, sans vanity metrics—well, almost.

It’s been almost five years since I started working as a copywriter. And during that period, I’ve had to play many different roles within my team. I was wondering how a copywriter is also a content marketer, a social media manager, advertising writer, script writer, technical writer, creative writer, and so much more, when I remembered one of my all-time favourite poems. The connection seemed only too obvious.

Unblock

The muse stops.

The screen freezes.

The block appears. And you’re stuck.

It’s so common nowadays to claim a writer’s block. Professionals do it all the time. Even amateurs often find it hard to go further than the first few scrawny lines they managed on their big novel.

I’ve felt the same so many times. However, I don’t think it’s valid to name it writer’s block. No one’s blocked in the literal sense. Writing is a habit. It’s practice.

Even art isn’t art without practice.

The problem is, we often define writing as a creative job. People stereotype writers as wearing big round glasses, as sleep-deprived, coffee-fueled, alcohol addicts. I don’t think so. Sure, we’ve seen a lot of great writers who match the description as much as twins look alike. Nevertheless, writers are different with varied perspectives and tastes. Not every writer writes only when they’ve gulped a pot of coffee. Not every writer needs alcohol to keep them typing.

Some writers just sit at the computer and write.

The reason is that they approach writing as a part of their life. It’s not an impulsive muse that needs to hit them at the right time at the right spot. It’s, instead, a ritual they go through because they choose to commit to it.

Writing in its pure sense is communication between the writer and the reader. It should be simple and straightforward if the reader is to glean anything at all. There’s no place for showing off there. Sure, poetry and fiction need a creative streak. And, yes, readers often enjoy an occasional wordplay or the clever turn of phrase. But all that comes from editing, and not the writing itself. For the first draft of anything is often us telling the story to ourselves.

When we approach our everyday writing like it’s verbal diarrhoea—or logorrhoea, in technical terms—there’s no way we’d get blocked. Whether we’re a professional non-fiction writer, an amateur, or a novel novelist, at the end of the day, we’re just a writer. It’s our job.

And when we have a job to do, we can’t afford to slack. No other job gets the block. 

Hospitality is a huge industry. Thousands of staff work day in and out throughout the calendar to ensure the rest of us are comfortable. I’ve never seen housekeeping personnel claiming they’re blocked. They get tired and even bored at their job. But that doesn’t mean they can’t, and don’t, finish their work.

Writers get tired, too. It isn’t easy to put words to thoughts on a daily basis and do it well, too. But that doesn’t mean we can’t do it. It only means that we’re too bored or lazy to keep going. We just need to take a break and carry on. 

Calling it writer’s block is just a lame excuse for not sucking it up.

All in good time

“He wandered away in wonderment, pondering awondering…”

“Oh, that’s tacky. Writing like that will get you no where—shows how desperate you are to establish yourself as a writer. Don’t do that. Just be cool.

Huh?

Unable to decipher the critic’s reasoning, Julia observed the writer’s crestfallen face from a distance. She was perplexed. The sentence sounded fine to her, even ambitious with the coining of a new term. Writers always took the poetic license—it was their nature.

“Write the way people speak. Be natural.” Came the critic’s afterthought.

Ah! The times they’re a changing, realised the time traveller.

Clear the mind

The world’s a large balloon stuffed with things that suffocate us.

It’s reality. We’re surrounded by things that bring us down and people who cloud our minds. Negativity runs amok and clarity goes askew.

At those times, though, we need to look into ourselves and seek out what’s precious to us. When life takes a wrong turn and everything seems gloomy, we find peace by focusing on ourselves.

—

Oftentimes, external stimuli affects us so much so that our internal self reflects it. I, for one, feel bloated and sick at heart when something in the family or at work upsets me. My physical body reacts to my mental state. That’s why it’s critical to achieve clarity of thought—because a lot more than the mind depends on it.

It’s not easy, to gain clarity, though. I often feel as if there’re countless things ravaging my mind that chaos reins within. It does. Although I accept it as a part of my life, I also know that it affects my health in more ways than one. That’s why I need to clarify my thoughts—cleanse my inner self, find something that puts my mind at ease and gives me peace. Because mental clarity is a promise of an unblocked path, a positive energy to help face the world.

I do everything I can to achieve that state. I satisfy myself doing what I love and what’s good for me—writing, eating clean, exercising, and reading. Writing helps me clarify—to myself—what I’m thinking, letting me get conflicting thoughts out where I can see them. That way, I can reflect and then move on. When I’m engaged in activities I enjoy, I tend to be happier and calmer. It’s from within that calm that comes my clarity.

Many vouch for surrounding ourselves with and embracing positive energy, but it’s far more necessary to ensure we’re void of negative people. Sometimes we force company on ourselves to avoid being alone. But unless the company is right, we only inflict misery upon ourselves. And when we’re miserable, our minds gather fog.

Regardless of everything we say and do, however, to achieve true peace of mind we should also possess broad thinking. Inertia and unwillingness to explore the untrodden path leads to a more tangled and twisted fate. Fear of the unknown clogs our minds and clouds our future. To power through the toughness that’s life, we should challenge ourselves to learning, and achieving our goals. Because when I want something from the whole of my heart, fear doesn’t stand in the way.