You Won’t Be Read, and It’s Ok

Writing for a living is tough. Not everything you write will see the real world, and you have to be ok with it.

Becuase when it comes to writing for someone other than yourself, you have to say what they want to read or need to know.

There’s no darlings in professional writing. You don’t have to like what you write. If it works, it works.

And it’s hard. For someone who wants to write drunk and publish as is. For someone who wants to write just because she wants to write. It’s hard when a personal blogger starts writing for her company’s “business-class audience.” You’ll have to make sacrifices you don’t want to. Talk to people you’d rather avoid. You have to smile as you accept their pin pointing as sense — though, most of the time, it is.

Rework becomes your watch word. Deliberate word choices, phrases, and jargon become your world while a clever pun takes the backseat. Because, remember, remember, your audience isn’t pun(n)y.

An official “content writer,” has no balance. You don’t know where the “need for content” ends and where the love for words begins. It’s constant juggling between contrasting worlds, and it puts you off, it blocks the writer within, and scoffs at the crouching figure at work staring deep into her laptop screen.

But somewhere along the way, you realise it’s ok. Sometimes, someone who knows better will cut off most your content. It takes time to see the big picture, or think for the greater good, but you’ll see it. You’ll see that nothing matters more than seeing your audience satisfied. And, somehow, those sleepless nights of tapping away at the keyboard fades into thin air.

Then it’s yet another day at work.


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