She stared for what seemed like hours. Her teammates approached, and stood in silence, watching her battle in rumination. None dared disturb her in mid-contemplation.

They had seen her fierce side before.

And yet, they wondered why she pondered over the line running across her otherwise blank screen. They saw no issues with it; nothing offensive, aggressive, or vague — not boring either. Perhaps she saw something they didn’t?

At last, Shane faced her. “Let it go, Bess” he said with a gentle smile. “It’s just the title of a blog. And just the first draft.”

Curse of the content marketer.


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