Life Cycle

I get paid to write. But there’s a price to it too: I write not for myself. I write for a business that sells to other businesses. And because I make it my business to deal with all this business on a day-to-day basis, I have opinions about the way people do business.

And I realised this only last evening when I was busy being busy. After three years, I realised it on a Friday the 13th. I was writing a blog about the various businesses that people do nowadays, about how the nature of money-making has evolved from traditional ways, and how people find creative methods most of us haven’t even heard of.

Like that common saying — “there’s an app for that,” — it’s amazing that every “app” is a business in itself. If you can imagine it, you can earn out of it. It’s a part of human evolution, and now we’ve begun to see the monetary value in every thing around us.

Whether it’s a tree with roots extending to the pavement, a sloppy drinker who couldn’t contain his wine to the glass, or a woman too lazy to clean her own nails, there’s a business for that.

But the weirdest thing of them all is that these businesses aren’t monopolies. They have competition, and heavy ones too.

As we grow lazier, and long for an extra beanbag to prop our feet up while binge-watching the latest in House of Cards, there’s always a businessman (or a few) caressing fresh bills. The more we choose comfort, the more businesses opportunities pop up. We once managed with one pair of shoes. Now we need one for running, another for weight training, and yet another for indoor sports. After all, we earn it, and we can afford it.

The more we earn, the more we want. The more we want, the more choices and business opportunities come up. And that just means businesses fighting more to outperform competition.

And here I am, writing for one business, against another business, so I can earn more and want more.

A vicious cycle, if there ever was one.


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