It’s amazing how much we, as consumers, rely on brand names. I don’t often buy stuff online, and when I do, however, I always choose Amazon. Whether it’s books, clothes, or something bigger like electronic goods, Amazon is my go-to place online.
I have specific reasons, and they’re simple, too. Amazon is the most popular ecommerce site and it’s ubiquitous. Obvious conclusion: you don’t get to do business on such a large scale if you’re not good.
But as it is with consumer behaviour, it’s weird how a tiny glitch could break even a giant as gigantic as Amazon. A couple of weeks ago, I ordered a memory card on Amazon India and was promised delivery about 12-14 days from the date of purchase. It was a long wait, but I didn’t think much about it then because I was positive the estimate date was just an estimate; most orders arrive much before the delivery date. Besides, the day after I placed my order, I got a message saying my order was shipped. Ha, I thought, Amazon is Amazon for a reason, and I had no reason to worry.
After the prompt first message, I got nothing else. The estimated date whizzed by without me receiving my order. I tried tracking my package only to find out that the shipping details on my Amazon account were false. I dug up some trash on the seller, realising that almost all customers of that seller hadn’t received their orders. I tried contacting the seller (twice) and received no response as response.
I grew annoyed. Deciding to give up on Amazon, I ordered from another website, and got my package within two days.
Now I know Amazon has limited control over the sellers on their website, but I still flare up at Amazon. It’s natural human instinct. As a customer, I don’t care what’s going on with the company and a seller they’re hosting, but if you piss me off, I’m ditching your business.
Maybe I judge Amazon too harsh. But again, customers want what they want, and if a business fails so bad, customers won’t be compassionate. I work for an IT company and I understand that I shouldn’t blame it all on Amazon because of one seller’s mishap. But hereafter even before I type Amazon in my browser, I’ll think twice. My impression of the brand is tarnished forever. And that’s a price Amazon has to pay.