Ever travelled to a foreign country and found yourself converting the local currency to your own? And have you ever had this face when you realised how much everything costs in your own money?
It’s the bitter reality for most of us. Although you tell yourself you’re on holiday and it’s ok to splurge once a while, you still can’t fathom the marvel that is currency conversion. But your inner mind is right—it is only once a while, and you should splurge on yourself.
Can’t say the same about me, however. One of the scariest things about moving to Australia—a country well known for its venomous snakes and its well-established economy—is that everything is so damn expensive. And the locals often don’t realise it because, well, they earn well.
The average earning capacity for an Australian is high enough for an average Australian lifestyle.
For me, though, it seemed bollocks. I had fair warning, yes. Expat forums and online resources informed me page after page how pricey life is. But I didn’t understand the real weight of it until I saw that a simple fruit-and-nut bar costs 4 to 5 dollars. A decent meal at a so-so restaurant will cost at least $15—not including drinks. It’s not uncommon to spend $25 on a meal.
What’s funny though, is that I found a good, sturdy pair of shoes for the same price. It wasn’t Nike or Sketchers or any if those high-profile brands, but it was a functional pair of shoes.
And I see that across all products—the pricing structure is so illogical. Coles and Woolworths are two of the largest supermarket brands in Australia. Both have their own branded products for almost everything (like Trader Joe’s). Salt, pepper, detergent, prepackaged meals, chocolate, biscuits, chocolate biscuits—you name it, and chances are they’ll have it. They’re super cheap too—a 2-litre bottle of laundry liquid cost me less than $2. But unlike Trader Joe’s, these supermarkets also carry other local and imported brands which are four to six times expensive. Just for comparison, other detergents range between $7 to $10. And people still buy them.
Most people I’ve seen use a clever combination—they buy home brands for a lot of stuff, but they also spend extra on some other fancier brands. It all depends on the product. I’m still trying to discern how they reason it out, but after spending weeks comparing prices between brands and also between supermarkets, I’ve also started making some calculated purchasing choices.
The most important thing to know, if you’re visiting Australia, is that how items are priced makes no sense whatsoever. Whether you’re travelling from the US, Asia, or Europe, don’t expect logic. Come, explore, have fun and splurge. Don’t try and make sense of the Aussie way because you’ll only depress yourself by doing so. I speak from experience.